Where the imagery of the brand and product take center stage to portray the appeal of the Maison. A precise synesthesia in which every part has to contribute to underscore the creativity and unique personality of clothing and accessories, responding to the desires of those who invent and produce them. Every store is like a theater, in terms of symbolic content and efficient staging of the spectacle. Very rapid invention and implementation are required, with lighting fixtures that always perform at the height of their prowess. Finishes and craftsmanship combine with quality industrial techniques, at affordable, controlled costs: BILUMEN knows how to do all this, and do it well.